[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_empty_space height=”50px”][vc_empty_space height=”50px”][vc_column_text]

When deciding on what content to include on visual material, there are a few key design principles to understand before investing time, energy and money into your next creative endeavour.

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Restraint

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/2″][vc_empty_space][vc_column_text]Ensure your visual content conveys just the right amount of information. Really think about what your key message is; the more information included can confuse your audience or make your main message redundant.

This also applies to your colour palette. Yes, even colour can become an extraneous visual element that your audience doesn’t necessarily require. Pick one or two main colours and one to two accent colours is a good rule-of-thumb.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space][vc_single_image image=”17453″ img_size=”full” alignment=”center” qode_css_animation=”” transition_delay=”.5″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_empty_space height=”50px”][vc_separator type=”normal”][vc_empty_space height=”50px”][vc_column_text]

Where’s Wally?

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/2″][vc_empty_space][vc_single_image image=”17452″ img_size=”full” qode_css_animation=”” transition_delay=”.5″][/vc_column][vc_column width=”1/2″][vc_empty_space][vc_column_text]When choosing imagery, remember that anything visual will add information that your audience will need to acknowledge. Remember Where’s Wally? Trying to pick a single, distinctive man out of a sea of visual chaos. Now let’s imagine your visual material being similar. Where does your audience look? Don’t make other elements equal in visual real estate.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_empty_space height=”50px”][vc_separator type=”normal”][vc_empty_space height=”50px”][vc_column_text]

Stand-up and shout

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/2″][vc_empty_space][vc_column_text]Your image should be easily identifiable. Choosing an image that has a hero element and lots of white space, your audience won’t be processing unnecessary information.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space][vc_single_image image=”17451″ img_size=”full” alignment=”center” qode_css_animation=”” transition_delay=”.5″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_empty_space height=”50px”][vc_separator type=”normal”][vc_empty_space height=”50px”][vc_column_text]

Spaced Out

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/2″][vc_empty_space][vc_single_image image=”17450″ img_size=”full” qode_css_animation=”” transition_delay=”.5″][/vc_column][vc_column width=”1/2″][vc_empty_space][vc_column_text]Give your visual elements plenty of breathing space. This allows the viewer the ability to process each element without interference. It also ensures that what you want acknowledged will be.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_empty_space height=”50px”][vc_separator type=”normal”][vc_empty_space height=”50px”][vc_column_text]

You have the power

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/2″][vc_empty_space][vc_column_text]Now we have the tools to make informed decisions on correct applications of visual content. Remember to restrict extraneous information. Don’t turn your message into Where’s Wally! Make imagery simple with one hero element and leave plenty of breathing space between elements.[/vc_column_text][vc_empty_space height=”50px”][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#f27c84″ css_animation=””][vc_column][vc_empty_space height=”50px”][vc_column_text]

If you need any help with graphic design, give Redsteps a call or send us an email today.

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