Marketing StrategyCompetitor Analysis||Positioning Analysis||Audience Analysis
Marketing Strategy
Our marketing strategy service is designed to give your business clear direction and a roadmap for growth. We take a holistic approach, starting with an in-depth review of your business goals, target audience, and competitors. From there, we define your value proposition and identify the best marketing channels and tactics to achieve measurable results.
Why Have A Strategy?
Strategy Services
The Process
OUR PACKAGES
CASE STUDIES
Why Have A Strategy?
Strategy Services
The Process
OUR PACKAGES
CASE STUDY
GET IN TOUCH
Why Have A Marketing Strategy?
A marketing strategy gives your business a clear roadmap to success. It helps you attract the right audience, build brand awareness, and convert interest into measurable growth. Without a strategy, businesses risk wasting time, money, and resources on marketing activities that don’t deliver results.
Whether you’re launching a new business, introducing a product or service, entering a new market, or simply unsure which marketing channels will deliver the best return, a tailored strategy provides clarity and direction.
Reach Your Ideal Audience
Identify and connect with the customers most likely to engage with your business by using the right mix of channels.
Define Your Key Message
Ensure your brand is positioned with clarity and consistency, so your audience knows exactly why they should choose you.
Track and Optimise Growth
Measure what matters. A strategy includes KPIs and analytics so you can track performance and adjust quickly.
Assess Your Current Position
We analyse your brand, audience, competitors, and market trends to determine the best future direction.
Design a Tailored Plan
We create a clear, actionable strategy, covering messaging, positioning, and the channels that will work best for your business.
Focus On Results
Our strategies are measurable, practical, and designed to achieve growth you can see, helping you stay accountable and confident in your marketing.
Marketing Strategy Services
1. Business & Market Foundations
- Business Objectives – clarity on your short and long-term goals.
- Market & Industry Insights – trends, opportunities, and risks shaping your industry.
- Competitor Analysis – strengths, weaknesses, and positioning of key competitors.
- Current Marketing Audit – review of your existing marketing efforts, brand presence, and performance.
2. Customer & Audience Insights
- Target Audience Segmentation – demographics, behaviours, and needs.
- Buyer Personas – detailed profiles of your ideal customers.
3. Brand & Positioning
- Value Proposition – why customers should choose your business.
- Brand Messaging & Tone of Voice – consistent communication guidelines.
- Unique Selling Proposition (USP) – what sets you apart from competitors.
4. Strategic Direction
- Marketing Goals & KPIs – measurable outcomes tied to business objectives.
- Positioning Strategy – how your brand will compete and stand out.
- Channel Strategy – recommended marketing channels (digital, social, PR, events, advertising, SEO, etc.).
- Content & Campaign Themes – storytelling and messaging pillars to guide communications.
5. Tactical Implementation Plan
- 12-Month Roadmap – phased plan with activities, timelines, and priorities.
- Budget Recommendations – ensuring marketing spend is efficient and aligned.
- Campaign Ideas & Tactics – suggested activities to engage your audience and achieve growth.
6. Measurement & Optimisation
- Performance Metrics (KPIs) – sales growth, leads, engagement, ROI, etc.
- Tracking Framework – how success will be measured.
- Review & Adjustment Plan – when and how the strategy will be refined for continuous improvement.
Strategy Roadmap
Marketing Strategy Packages
At Redsteps, our Marketing Strategy Packages are designed to give your business a structured and actionable plan for growth. Each package provides a clear roadmap tailored to your goals, helping you focus your marketing efforts where they will make the biggest impact.
A marketing strategy goes beyond ideas—it connects your goals, brand positioning, audience insights, and competitors with the most effective channels, platforms, and activities. This ensures your business not only has direction but also the tools and knowledge to stand out in a competitive market.
Our packages are ideal for:
- New businesses wanting to establish their brand and make a strong market entry.
- Growing businesses looking to scale with clear, measurable marketing goals.
- Established businesses seeking to refresh their brand, explore new opportunities, or realign with changing customer expectations.
With a Redsteps strategy, you’ll gain clarity, confidence, and a practical action plan—ensuring your marketing is efficient, effective, and results-driven.
A complete roadmap to position your business in the market with a strong and consistent identity.
Inclusions:
- Business & marketing objectives review
- Target audience and competitor analysis
- Brand positioning and value proposition development
- Brand messaging framework (tone of voice, key messages)
- Visual branding guidelines (logo, colours, typography recommendations)
- Channel and campaign recommendations
- 12-month action plan with priorities
- Performance measurement framework (KPIs & reporting methods)
A results-driven plan combining big-picture marketing with a focus on driving visibility and traffic online.
Inclusions:
- Marketing strategy (as above: goals, audience, competitors, positioning, channels)
- SEO audit of your current website
- Keyword research aligned to your customer journey
- Competitor SEO benchmarking
- On-page optimisation recommendations (content, metadata, structure)
- Off-page strategy (link building, directories, authority building)
- Content strategy tailored for SEO performance
- Ongoing tracking framework with KPIs (traffic, rankings, conversions)
An integrated approach to marketing and social media, ensuring consistent messaging and maximum engagement.
Inclusions:
- Marketing strategy (as above: goals, audience, competitors, positioning, channels)
- Social media audit (current performance review)
- Platform recommendations (best channels for your audience)
- Social media content pillars & messaging themes
- Content calendar framework (posting frequency & formats)
- Engagement strategy (community management & growth tactics)
- Paid social advertising recommendations
- Metrics & reporting framework (engagement, reach, leads, conversions)
Custom Package
Require something a little different to the Marketing Strategy Packages?
Mx and match the elements you need to fit in with your own marketing strategy. We can also help create custom annual marketing plans for businesses wanting to outsource the entire marketing department to someone else. We work with you to utilise your budget in the most efficient and effective ways with the methods we know will work for your brand. We can implement them across the year and regularly update you and send reports to let you know how we’re tracking.
