Marketing Strategy - Redsteps Icon

Marketing Strategy

Business Vision, Mission & Goals, Company’s Value Proposition, Key Brand Messaging

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Event Management - Redsteps Icon

Event Management

Event Planning & Coordination, Logistics, Vendor Management, Budgeting, Safety Resources

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Online Marketing - Redsteps Icon

Online Marketing

EDMs, Google Search Ads, Google Display Ads, Social Media Services, Social Media Advertising

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Email Marketing - Redsteps Icon

Email Marketing

Branded Email Campaigns, Graphic Design, Email Templates, Database Building, Content Creation

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Google Ad Campaigns - Redsteps Icon

Google Ad Campaigns

Google Search Ads, Google Display Ads, Copywriting, Keyword Management

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Social Media Services - Redsteps Icon

Social Media Services

Audience Engagement, Growth Strategy, Post Scheduling, Competitions, Advertising

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Branding and Design - Redsteps Icon

Branding & Design

Logos, Brochures, Business Cards, Stationery, Style Guides, Posters, Email Communication

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Website Development - Redsteps Icon

Website Development

Content Creation, Site Maps, Custom Branding, Copywriting, Website Redesign, User Experience Testing

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Search Engine Optimisation - Redsteps Icon

Search Engine Optimisation

Site Audit, Keyword Analysis, Competitor Analysis, SEO Strategy, Link Checks, Content Creation

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Local Government & Councils

At Redsteps, we understand the unique responsibilities and challenges faced by local governments and councils. Clear, inclusive, and effective communication is essential for building trust, engaging communities and delivering value for residents. We have partnered with councils across Victoria and beyond to design and implement marketing strategies that connect with diverse audiences while staying aligned with budget and policy requirements.

Our experience spans community engagement campaigns, events and event promotion, public awareness initiatives, economic development marketing and tourism promotion. We know that councils need to balance informing the community with inspiring participation, all while maintaining transparency and accessibility.