Email communication via electronic devices (EDMs) is a great way to reach your customers while they are on-the-go on their smart devices. Whether you are looking to regularly promote products, events or services to boost your sales, or ensure your brand stays top of mind, our EDM packages are a great marketing tool for your business to incorporate into your marketing plan.
Redsteps have been creating and managing EDM campaigns for clients since 2009 and are highly experienced on how to create EDM campaigns that will embody your business and convey your brands messages effectively and efficiently.
First Step
Email management
- Email scheduling
- Uploading database into system
- Free to send email if < 2000 subscribers
- Scheduling email to send to database
- Managing database:
- Removing bounced email addresses
- Sending client updated list of database
Content editing
- 1 – 3 short articles provided by client
- Content edited by Redsteps
- Image provided by client OR,
- Stock images sourced by Redsteps
- Web optimising of imagery
- Proof sent to client for final approval
Post email reporting
- Report assessing:
- Number of opens
- Click through rate
- Link clicks
- Open dates/times
- Comparison to industry standards
Second Step
Email management
- Email scheduling
- Uploading database into system
- Free to send if < 2000 subscribers
- Scheduling email to send to database
- Managing database:
- Removing bounced email addresses
- Sending client updated list of database
Content creation
- Creation of 1 – 2 articles (150-300 words each) based on your business and/or industry
- Content research
- Image sourcing
- Web optimising of imagery
- Proofs sent to client for approval
Content editing
- 1 – 3 short articles provided by client
- Content edited by Redsteps
- Images provided by client OR,
- Stock images sourced by Redsteps
- Proofs sent to client for final approval
Post email reporting
- Report assessing:
- Number of opens
- Click through rate
- Link clicks
- Open dates/times
- Comparison to industry standards
Third Step
Email management
- Email scheduling
- Uploading database into system
- Free to send email if < 2000 subscribers
- Scheduling email to send to database
- Managing database:
- Removing bounced email addresses
- Sending client updated list of database
Content creation
- Creation of 3 – 5 articles (150-300 words each) based on your business and/or industry
- Content research
- Image sourcing
- Web optimising of imagery
- Proofs sent to client for approval
Content Editing
- Editing additional content provided by client if necessary
Post email reporting
- Report assessing:
- Number of opens
- Click through rate
- Link clicks
- Open dates/times
- Comparison to industry standards
Additional items that can be included
The following items can be included:
- A/B Testing
- Spam checks
- Additional content sourcing
- Additional templates to choose from
- Custom created templates
- Stock images purchased
- Dynamic content
SET-UP FEE
A once off set-up fee is required to begin works on business’ email communications.
This set-up fee includes:
- 3 templates to choose from
- Colour, logo and font alterations
- Social media account links
- Website links
- Template fully responsive across email systems
- Set up in Campaign Monitor or MailChimp
- Spam check run across first email sent
- Loading current subscribers lists into system
CASE STUDIES
CUSTOM PACKAGES
Require something a little different to the EDM Packages offered above? No worries at all! Our services are listed below, and brands can mix and match the elements they need to fit in with their own marketing strategy. We can also help create custom annual marketing plans for businesses wanting to outsource the entire marketing department to someone else. We work with you to utilise your budget in the most efficient and effective ways, with the methods we know will work for your brand. We can implement them across the year and regularly update you and send reports to let you know how we’re tracking.
- Marketing Strategy
- Event Management
- Google AdWords / SEM /PPC
- Website SEO
- Website Development
- Copywriting and Content Generation
- Photography
- Graphic Design
- Logo Design and Brand Collateral Creation
- Social Media Management
- Social Advertising
- Remarketing / Retargeting Campaigns
- Operate as Virtual Marketing Assistant
- WordPress or Specialised On-Site Training